Boost your organic visibility, traffic, and conversions

HBSI is the leading BPO and digital marketing company that businesses trust to attract customers actively searching for their services. Our experienced SEO specialist team delivers the best strategies and performance for search engine optimisation to deliver sustainable growth through advanced search engine optimisation marketing strategies.

Why Choose HBSI for SEO ?

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Local Expertise, Global Standards

We understand the Sri Lankan market dynamics and Google’s algorithms to craft SEO strategies that deliver measurable results locally and internationally.
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Customised SEO Strategies

We conduct in-depth keyword research, competitor analysis, and website audits to develop a personalised SEO plan that aligns with your business goals.
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Proven Track Record

Our SEO specialists have helped numerous clients improve their rankings, increase organic traffic, and maximise ROI through ethical, sustainable SEO practices.
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Focus on User Experience

We optimise your website’s speed, mobile responsiveness, and navigation to enhance user engagement and meet search engine quality standards.

SEO Services We Provide

At HBSI, we deliver comprehensive search engine optimisation services tailored specifically for Sri Lankan businesses. Our expert SEO solutions cover every critical aspect to maximise your online visibility, drive qualified traffic, and boost your search engine rankings.

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On-Page SEO

We improve your website’s ranking through strategic on-page optimisation, focusing on keywords, internal linking, and meta tags.
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Off-Page SEO

We build your brand’s authority with Off-Page SEO, acquiring quality backlinks, local listings, and brand mentions.
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Technical SEO

We guarantee your site’s foundation is strong for search engines by optimising speed, mobile responsiveness, and structured data.

Our Clients

At HBSI, we are proud to partner with some of Sri Lanka’s most respected and diverse companies, delivering tailored digital marketing and BPO solutions that drive their business success.

Our SEO Process

Our SEO process is designed to deliver measurable results through a clear, step-by-step strategy tailored to your business needs. We combine technical expertise, creative content, and local market insights to maximise your online visibility and drive sustainable growth. 
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Comprehensive Site Audit

We evaluate your website’s technical health, content quality, backlink profile, and user experience to identify areas for improvement.
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Technical SEO Optimisation

We improve site structure, fix crawl issues, enhance speed, and ensure mobile compatibility for better search engine performance.
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Competitor Analysis

We analyse your competitors’ keyword strategies, backlinks, content, and local SEO factors to build a strong, informed SEO plan.
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Keyword Research

Using top SEO tools, we find high-value, relevant keywords tailored to your business and the global market.
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Content Optimisation

Our team creates SEO-friendly, engaging content that speaks to your audience and supports your marketing goals.
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Link Building Strategy

We secure quality backlinks and partnerships to enhance your site’s credibility and search rankings.

Technologies and Platforms

We leverage the latest and most effective SEO tools and platforms to deliver data-driven, results-orientated optimisation tailored for global businesses. Our technology stack ensures comprehensive analysis, strategic planning, and continuous improvement of your online presence.
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Google Analytics & Google Search Console

Track website traffic and user behaviour, and monitor search performance to make informed SEO decisions.
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Ahrefs & SEMrush

Industry-leading tools for keyword research, backlink analysis, competitor intelligence, and SEO audits.

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Moz & Screaming Frog

Perform in-depth site crawling to identify technical SEO issues and optimise website health

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AI-Powered SEO Tools

Utilise AI-driven platforms for content optimisation, keyword suggestions, and competitive benchmarking, keeping pace with evolving search engine algorithms.

Frequently Asked Questions (FAQs)

Why is SEO important for my business?

  • Increased Visibility and Traffic: Ranking higher in search results makes it easier for potential customers to find your business. Over 50% of website traffic comes from organic search.
  • Builds Trust and Credibility: Appearing in top search results signals to users that your site is a credible, authoritative, and trustworthy source.
  • Cost-Effective: Unlike paid advertising, organic traffic earned through SEO doesn’t require a direct payment for each click, making it a sustainable, long-term marketing strategy.
  • Better User Experience: A key part of modern SEO is improving the user experience, which leads to lower bounce rates and higher engagement.

What is the difference between SEO and SEM?

  • SEO (Search Engine Optimisation) focuses on driving organic (unpaid) traffic through high rankings.
  • SEM (Search Engine Marketing) is a broader term that includes both organic SEO and paid advertising (like Google Ads). The main difference is that SEM involves paying to appear in search results, while SEO relies on earning those placements

How long does it take to see results from SEO?

  • SEO is a long-term strategy. Significant results, like major ranking increases and more traffic, typically take 4-6 months or more.

Why are backlinks important for SEO?

Backlinks are like “votes” for your website from other sites. They are crucial for SEO because they:

  • Signal Trust: A link from a trusted, authoritative site tells Google your content is valuable and credible.
  • Boost Rankings: A strong profile of high-quality backlinks can significantly improve your search rankings.
  • Drive Traffic: Backlinks send direct referral traffic to your site from other sources.
  • Aid Discovery: They help search engine crawlers find and index your pages more easily.

Let’s Talk about Your Project

Your message will be directed to the correct team and we will contact you as soon as possible.
+94 77 366 4815

    How Can We Help You?

    Select Service (required)

    Let’s Talk about Your Project

    Your message will be directed to the correct team and we will contact you as soon as possible.
    +94 77 366 4815

      How Can We Help You?

      Select Service (required)